________may be defined as an arrangement where one party grants another party the right to use trade name.
A)Alliance
B)Franchising
C)Slump sale
D)Joint Venture

Question

Quizplus · Accepted Answer

Franchising is the arrangement where one party (the franchisor) grants another party (the franchisee) the right to use its trademark or trade name as well as certain business systems and processes, to produce and market a good or service according to certain specifications.

________May Be Defined as an Arrangement Where One Party Grants