In "IT doesn't Matter",Nicholas Carr argues that
A) disruptive technologies tend to be commoditized over time and hence provides less strategic advantage.
B) companies are spending too much money on IT.
C) there are no productivity gains for any amount of IT investments.
D) the marginal benefits of an IT investment decreases over time.
E) technology adds no value to companies.

Question

Quizplus · Accepted Answer

Carr argues that as technology becomes commoditized over time, it provides less strategic advantage, and thus companies should focus less on IT as a differentiator and more on other areas such as customer service, branding, and innovation. He does not argue that technology adds no value or that there are no productivity gains from IT investments, but rather that the marginal benefits of IT investments decrease over time as they become more widely adopted and standardized. He also does not claim that companies are spending too much on IT, but rather that they should be more cautious in their IT investments and not make the mistake of assuming that more spending necessarily equals more competitive advantage.

In "IT Doesn't Matter",Nicholas Carr Argues That