Consider the following statements:
Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group
Statement 2: It is also known as copy testing.
A) Both statements are right
B) Both statements are wrong
C) Only Statement 1 is correct
D) Only statement 2 is correct
Correct Answer:
Verified
Q11: Consider the following statements:
Statement 1: Media planning
Q12: Consider the following statements:
Statement 1: Print media
Q13: Consider the following statements:
Statement 1: Point of
Q14: Which among the following is not a
Q15: Which among the following is not an
Q17: Showing the product in a picture as
Q18: _ is a self-regulatory voluntary organization of
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Q20: Benetton „Unhate? ad campaign, featuring world leaders
Q21: Axe body spray ads are examples of
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