What type of diffusion has occurred when a product becomes popular because a celebrity endorses it?
A)Cultural diffusion
B)Stimulus diffusion
C)Hierarchical diffusion
D)Contagious diffusion

Question

Quizplus · Accepted Answer

The increased popularity of a product following a celebrity endorsement is an example of hierarchical diffusion. Hierarchical diffusion occurs when the spread of an idea or practice is instigated by elite figures, such as political leaders, industry leaders, celebrities, or the wealthy. Most trends are spread through hierarchical diffusion.

What Type of Diffusion Has Occurred When a Product Becomes