When negotiating, for which of the following reasons is it important to know your Best Alternative To Negotiated Agreement (BATNA)?
A)You need to communicate your BATNA to the party with whom you are negotiating
B)Your BATNA provides a standard against which any proposed negotiated agreement should be measured
C)Your BATNA is the starting point for the negotiation
D)Your BATNA allows you to negotiate without emotion

Question

Quizplus · Accepted Answer

Your BATNA serves as a benchmark to evaluate the quality of the deal you are negotiating. If the proposed agreement is better than your BATNA, it might be a good deal to consider. If it's worse, you know you have better alternatives outside the negotiation. This helps in making informed decisions during negotiations.

When Negotiating, for Which of the Following Reasons Is It