When an audience is receiving a message they go through four stages: awareness, comprehension, conviction, and commitment. Which of these stages involves the audience matching their own interests and views with the information being offered?
A)awareness
B)comprehension
C)conviction
D)commitment

Question

Quizplus · Accepted Answer

During the conviction stage, the audience evaluates the message against their own interests and views to decide if they agree or disagree with the information being presented. This is where they start forming a personal stance or conviction about the message.

When an Audience Is Receiving a Message They Go Through