Which of the following statements is false?
A) In the last decade gay and lesbian consumers have become serious target markets.
B) Few cultures are more important to U.S. marketing than the Hispanic culture because it is growing proportionately faster than other ethnic groups.
C) There are media use differences based on ethnicity.
D) In the United States there has been a gradual movement from white-collar occupations to blue-collar occupations during the last three decades.
E) For advertisers, education tends to correlate with the type of medium consumers prefer.
Correct Answer:
Verified
Q6: _ is a term that describes how
Q7: Which of the following is NOT a
Q8: _ are the statistical, social, and economic
Q9: Age, gender, education, income, occupation, race, and
Q10: _ gender traits tend to be associated
Q12: According to Maslow's Hierarchy of Needs, which
Q13: In Maslow's pyramid _ needs include prestige,
Q14: In Maslow's pyramid _ needs include security,
Q15: _ refers to consistency in behavior in
Q16: _ looks at patterns of consumption, personal
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