As described in the "Hands On" case at the end of the chapter, what market do the companies hope to reach in Second Life?
A) the under 8 girls
B) the sales representatives
C) the laggards
D) the influencers, bloggers, and early adopters
E) the soccer moms

Question

Quizplus · Accepted Answer

In Second Life, companies aim to reach influencers, bloggers, and early adopters because these groups are typically more engaged in online communities and can significantly impact brand awareness and adoption through their networks and content creation.

As Described in the "Hands On" Case at the End