What was the objective of eBay's advertising campaign that was described in the chapter's opening vignette?
A) to move eBay from being seen as an online flea market to a broad-based web marketplace
B) to move eBay from being seen as an online used book seller to a broad-based web marketplace
C) to move eBay from being seen as an online search engine to an online flea market or garage sale
D) to move eBay from being seen as an online used book seller to an online flea market or garage sale where consumers could find a wide assortment of products and brands that others are selling
E) to move eBay from being seen as a U.S.-based marketplace to an international marketplace

Question

Quizplus · Accepted Answer

The objective of eBay's advertising campaign was to reposition the brand from being perceived merely as an online flea market to being recognized as a broad-based web marketplace, appealing to a wider audience by showcasing a more diverse range of products and services.

What Was the Objective of EBay's Advertising Campaign That Was