As described in the Road Crew creative brief given in the chapter, what was the main promise to communicate?
A) Repairing a car on the side of the highway is an emergency.
B) Take a road trip and have a great time.
C) It's more fun when you don't have to worry about driving.
D) Follow the road to success.
E) College students who take to the road have fun.

Question

Quizplus · Accepted Answer

The main promise to communicate was that it's more fun when you don't have to worry about driving, emphasizing the enjoyment and relaxation of a road trip without the stress of driving.

As Described in the Road Crew Creative Brief Given in the Chapter