An effective ad is relevant, original, and has impact, which is referred to as ROI.
Correct Answer:
Verified
Q18: Which of the following are appropriate objectives
Q19: What is the function of originality?
A) keep
Q20: When a tagline is used consistently on
Q21: Ads that demonstrate how something works or
Q22: Which rational customer-focused selling premise is a
Q24: In getting the great idea, the visual
Q25: No matter how hard a creative team
Q26: To get a creative idea, you must
Q27: Divergent thinking creates the juxtaposition of two
Q28: One basic principle in creative thinking for
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