Which calculation allows comparison of the response rates of alternative mailings.
A) cost per response
B) cost per thousand
C) response per thousand
D) payout plan
E) breakeven analysis

Question

Quizplus · Accepted Answer

Response per thousand is the correct calculation for comparing the response rates of alternative mailings, as it directly measures how many responses are received per thousand mailings, allowing for a direct comparison between different mailing strategies.

Which Calculation Allows Comparison of the Response Rates of Alternative