Matching
Note to students: None of the items below will be used more than once; some may not be used.
-The way one goes about investigating communication phenomena in a research study.
A) Quantitative research
B) Independent variable
C) Reliability
D) Systems view
E) Bipolar scale
F) Methodology
G) Qualitative research
H) Operational definition
I) A 0-100 scale
J) Dependent variable
K) Validity
L) Likert scale

Question

Quizplus · Accepted Answer

Methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. In the context of investigating communication phenomena in a research study, methodology would encompass the overall approach to the research, including whether quantitative or qualitative methods are used, how data is collected and analyzed, and how findings are interpreted.

Matching Note to Students: None of the Items Below Will Be