Another term for "soft lead" is __ lead.
A) background
B) punch
C) set-up
D) statement
E) throw-away
Correct Answer:
Verified
Q4: A sound bite is also known as
Q5: Newsworthy information that public relations practitioners give
Q6: A tape with unedited segments given to
Q7: When typing pronouncers, accented syllables should be
Q8: According to Nielsen Media Research, what percentage
Q10: Pronouncers are appropriately used for _.
A) foreign
Q11: News directors prefer fully packaged video news
Q12: VNRs should include a written advisory and
Q13: Radio journalists do not appreciate actualities because
Q14: Organizations can extend the life of VNRs
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