Studies show that when a store assistant, server in a restaurant, or product demonstrator lightly touched a customer on the arm, the customer saw the touching person more positively.

Question

Quizplus · Accepted Answer

Research has found that light, non-intrusive touch by service staff can lead to customers having a more positive perception of the staff member and the service experience, as it can be interpreted as a sign of warmth and friendliness.

Studies Show That When a Store Assistant, Server in a Restaurant