The Principle of Relative Constancy refers to:
A) The importance of grammar in promoting communication technologies.
B) The observation that the proportion of disposable income spent on media has remained relatively constant over time.
C) The observation that the amount of time spent on media has remained relatively constant over time.
D) The observation that the number of channels of communication has remained relatively constant over time.
Correct Answer:
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Q1: Diffusion theory helps explain:
A) The effects of
Q2: Social information processing theory assumes that:
A) People
Q3: According to diffusion theory, the first adopters
Q4: The product lifecycle curve of a technology
Q5: In technology adoption, "critical mass" refers to:
A)
Q6: Social learning theory helps us understand communication
Q7: Which of the following illustrates the theory
Q9: Explain why the theory of diffusion of
Q10: Choose one theory based in psychology and
Q11: Discuss the theory of communication technologies that
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