Which category of decision rules focuses on a single criterion to simplify decision making when the consumer is faced with information overload?
A) Compensatory decision rule
B) Noncompensatory decision rule
C) Decision heuristic
D) Conjunctive decision rule
E) Disjunctive decision rule

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The Answer of Which category of decision rules focuses on a single criterion to simplify decision making when the consumer is faced with information overload?
A) Compensatory decision rule
B) Noncompensatory decision rule
C) Decision heuristic
D) Conjunctive decision rule
E) Disjunctive decision rule

Which Category of Decision Rules Focuses on a Single Criterion