Which of the following is NOT one of the tests of a good segment?
A) Measurability.
B) Accessibility.
C) Profitability.
Correct Answer:
Verified
Q1: What is segmentation?
A) The process of choosing
Q3: What is an identifier segmentation variable?
A) One
Q4: What is a response profile?
A) A method
Q5: What is NAICS?
A) The North American Industrial
Q6: Which of the following is NOT part
Q7: What is undifferentiated marketing?
A) Trying to do
Q8: What is positioning?
A) Developing a theme which
Q9: When would a firm undertake re-positioning?
A) When
Q10: What is concentrated marketing?
A) Concentrating on a
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