The key development influences behind a media plan include all of the following EXCEPT:
A)Overall advertising strategy
B)Creative messaging
C)Advertising objectives
D)Distribution
E)Execution

Question

Quizplus · Accepted Answer

Distribution is not a key development influence behind a media plan, as media planning focuses on determining the most effective ways to reach the target audience with advertising messages, rather than the actual distribution of products or services. The other options listed (advertising strategy, creative messaging, advertising objectives, and execution) are all key factors that need to be considered when developing a media plan.

The Key Development Influences Behind a Media Plan Include All