Alternative media is synonymous with _________________.
A)In-store marketing
B)CRM marketing
C)Guerilla marketing
D)OOH marketing
E)None of the above

Question

Quizplus · Accepted Answer

Alternative media is a term used to describe unconventional or non-traditional methods of media promotion. Guerilla marketing, which is a type of non-traditional marketing that relies on creative and often unexpected tactics, is a common example of alternative media. In-store, CRM, and OOH marketing are all traditional marketing methods that do not fall under the category of alternative media.

Alternative Media Is Synonymous with _________________