Ambient media are OOH messages provided to consumers at a micro level.
Correct Answer:
Verified
Q9: Short-form broadcast direct response units are sold
Q10: Direct response advertising needs to pay out
Q11: Direct response advertising is measured and priced
Q12: Wait marketing is often thought of as
Q13: Public space marketing is popular for advertisers
Q15: Depending on the type of campaign, those
Q16: Just as a media buyer works with
Q17: Ads that appear as an element within
Q18: Conversion rate is a common metric used
Q19: Digital OOH, interactive kiosks, and and register
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