Reinartz and Kumar in an empirical studied showed that
A)the idiosyncratic fit heuristic is a global reaction to programmatic customization.
B)the relationship between length of time as a customer and amount of profit for the company might be far from positive.
C)many longtime customers are nothing but barnacles.
D)loyalty may be vastly overrated.
E)B, C and D are true

Question

Quizplus · Accepted Answer

The statement mentions that Reinartz and Kumar showed several things in their study, including that the relationship between length of time as a customer and amount of profit for the company might not be positive, many longtime customers are nothing but barnacles, and loyalty may be vastly overrated. Therefore, options B, C and D are all true. The idiosyncratic fit heuristic is not mentioned in relation to this study, so option A is not correct.

Reinartz and Kumar in an Empirical Studied Showed That