SKEW is
A) the opposite of a normal curve of customer revenue
B) a stock keeping item measure
C) whether customer value varies or not
D) the newest type of ERP software, enabling firms to compute the present value of future inventory for the first time
E) RFM in B2C environment
Correct Answer:
Verified
Q47: A Chief Privacy Officer
A)maintains security of all
Q48: When a customer "opts-in," she is allowing
Q49: Customization
A)exists when a company's promotional offer matches
Q50: Personalization
A)exists when the company is a creator
Q51: RFM stands for
A)reach and frequency per thousand
B)recency,
Q53: When a customer can easily switch all
Q54: Customer Relationship Management can apply to which
Q55: Sales force automation is most applicable to
Q56: Transaction marketing
A)is the opposite of relationship marketing.
B)focuses
Q57: Relationship marketing
A)applies to B2B selling in relationship
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