Laurie headed a research project that content-analyzed the prevalence of brands appearing in movies and television programming. To assist in demonstrating credibility of her data, she enlists the help of other researchers, some experts on this topic while others are not, and asks their interpretation of her data. Which approach is Laurie using to determine credibility of her qualitative data?
A) pattern triangulation
B) member checking
C) extended field work
D) case studies
E) external peer review

Question

Quizplus · Accepted Answer

Laurie is using external peer review to determine the credibility of her qualitative data by enlisting the help of other researchers, some experts on this topic while others are not, and asking their interpretation of her data. External peer review is a common approach used to evaluate the quality and validity of research findings, particularly in qualitative research. It involves seeking feedback from independent and impartial experts in the field to help verify the accuracy and reliability of the data and the conclusions drawn from it.

Laurie Headed a Research Project That Content-Analyzed the Prevalence of Brands