Barry wants to examine the relationship between customer satisfaction, which is measured using a ratio scale, and customers' frequency of patronage, which is categorical data indicating 3 levels of patronage: occasional, frequent, very frequent. He believes that patronage will significantly influence satisfaction. What type of statistical analysis would be most appropriate for Barry to use?
A) chi-square test
B) ANOVA
C) MANOVA
D) multivariate
E) none of the above

Question

Quizplus · Accepted Answer

ANOVA (Analysis of Variance) is the most appropriate statistical analysis in this scenario because it is used to compare the means of a continuous variable (customer satisfaction, measured on a ratio scale) across different levels of a categorical variable (frequency of patronage, with three categories).

Barry Wants to Examine the Relationship Between Customer Satisfaction, Which