The statement, "An advertisement containing an attractive spokesperson will result in more favorable attitudes toward the product advertised than an advertisement that does not contain an attractive spokesperson," is an example of a research _____.
A) theory
B) question
C) statement
D) hypothesis
E) generalization

Question

Quizplus · Accepted Answer

The statement proposes a specific relationship between two variables (attractive spokesperson and favorable attitudes toward the product), making it a hypothesis.

The Statement, "An Advertisement Containing an Attractive Spokesperson Will Result