Compared to a qualitative approach, a quantitative approach _____.
A) provides more in-depth understanding of phenomena
B) is more useful for testing
C) is more useful for discovering hidden motivations and values
D) provides information on only a few characteristics
E) is a more unstructured data collection approach

Question

Quizplus · Accepted Answer

A quantitative approach is more useful for testing hypotheses and collecting data that can be analyzed statistically, whereas a qualitative approach provides more in-depth understanding of phenomena, focuses on discovering hidden motivations and values, and collects data on a wide range of characteristics. Therefore, B is the best choice as it highlights the main difference between the two approaches.

Compared to a Qualitative Approach, a Quantitative Approach _____