_____obtains data by observing and analyzing the content or message of written text, such as reports, contracts, advertisements, letters, open-ended questions on surveys, and similar content.
A) Ethnographic research
B) Content analysis
C) Quantifying
D) Qualifying
E) Surveying

Question

Quizplus · Accepted Answer

Content analysis is the method of obtaining data by observing and analyzing the content or message of written text, such as reports, contracts, advertisements, letters, open-ended questions on surveys, and similar content. This approach is used to identify patterns, themes, and relationships within the data.

_____Obtains Data by Observing and Analyzing the Content or Message