What are the primary purposes of activity reports?
A) Help determine right terms to track, thereby saving time and money, particularly when searching content online and from library databases.
B) Provide frequent updates on traditional media coverage and social media content, whether it is positive, negative, or neutral, thereby securing useful intelligence.
C) Capture the essentials of the meeting-key discussion points, major decisions, change of plans, immediate next steps and responsibilities, and date for the next meeting.
D) Provide an overview on PR accomplishments, completed work, and work in progress during specific timeframes.
Correct Answer:
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Q7: Why do public relations staff prepare media
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