What theory of collective behavior would suggest that when crowds come together a "mob mentality" takes over and rational thought disappears?
A) regressive action
B) relative deprivation theory
C) contagion theory
D) emergent norm theory
E) resource mobilization theory

Question

Quizplus · Accepted Answer

Contagion theory suggests that individuals in a crowd experience a loss of individual identity and rational thought, leading to a "mob mentality" where actions and emotions are contagious and spread throughout the group. This theory emphasizes the importance of the emotional and irrational aspects of crowd behavior, rather than rational decision making.

What Theory of Collective Behavior Would Suggest That When Crowds