Which of the following is not an element of Vernon's PLC?
A) smuggling
B) product maturity
C) level of economic development
D) dispersal of innovations

Question

Quizplus · Accepted Answer

Vernon's product life cycle (PLC) theory includes the concept of a product's introduction, growth, maturity, and decline stages, as well as the idea that product innovation begins in developed countries and spreads to less developed countries. The dispersal of innovations refers to how a new product spreads through different market segments and geographical areas. Therefore, smuggling, which refers to the illegal transportation of goods, is not a relevant factor in the PLC theory.

Which of the Following Is Not an Element of Vernon's