The forecasting method that involves any procedure that asks individual accounts about their purchasing plans for a future period and translates these responses into account forecasts is the
A) top-down approach.
B) naive method.
C) Delphi method.
D) survey of buyer intentions.
E) account forecasting method.

Question

Quizplus · Accepted Answer

The method described is the survey of buyer intentions, where individual accounts are asked about their purchasing plans for the future and the responses are used to generate forecasts.

The Forecasting Method That Involves Any Procedure That Asks Individual