The decision-making process in new task buying situations is referred to as limited problem solving.
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Q136: Customer account selection is one area in
Q137: Distributor management is one area in which
Q138: Sales strategy is important because it has
Q139: The unique aspects of organizational buyer behavior
Q140: As organizations move from new-task buying situations
Q142: The buying center consists of a formal
Q143: One task of salespeople is to identify
Q144: The organizational buying center member who starts
Q145: Each buying role may be performed by
Q146: The members of the buying center are
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