A ________ is a set of categories used to classify message content, along with rules for applying those categories
A) unit of analysis
B) coding scheme
C) content map
D) coding unit

Question

Quizplus · Accepted Answer

A coding scheme is a set of categories or codes applied to message content in order to classify it based on specific criteria. The scheme also includes rules for applying those codes consistently and accurately. It is an essential tool for content analysis and for creating quantifiable data from qualitative data.

A ________ Is a Set of Categories Used to Classify