A key thing for managers to remember regarding product differentiation is that:
A)differences across the products of different companies are innate to the products.
B)if the producer views its product as different, customers will view it as different.
C)consumers don't really care if a product is differentiated.
D)differentiation stems from choices made by the company.

Question

Quizplus · Accepted Answer

Product differentiation is not an innate aspect of products, but rather a result of intentional choices made by the company regarding the product's design, features, and branding. Therefore, managers should focus on making strategic decisions that create meaningful differences between their product and others on the market.

A Key Thing for Managers to Remember Regarding Product Differentiation