Which of the following is an advantage of standardization?
A) Reduces marketing costs
B) Results in diseconomies of scale in production
C) Reflects the trend toward a fragmented global market
D) Facilitates decentralized control of marketing

Question

Quizplus · Accepted Answer

Standardization can reduce marketing costs by allowing a company to use the same promotional materials, packaging, and product design across multiple markets, saving money on customization and localization efforts.

Which of the Following Is an Advantage of Standardization