The advantages of being an early mover entering into a foreign market include the following except ________.
A) avoiding pioneering costs
B) building sales volume ahead of rivals
C) creating switching costs for customers
D) establishing a strong brand name

Question

Quizplus · Accepted Answer

The advantages of being an early mover into a foreign market include building sales volume ahead of rivals, creating switching costs for customers, and establishing a strong brand name. However, pioneering costs cannot be avoided as they are incurred when a company enters a new market and establishes its presence.

The Advantages of Being an Early Mover Entering into a Foreign