A researcher is interested in the main themes in her interview study of the impact of Brexit on people's sense of identity. How should she develop her themes?
A) By counting the number of words used
B) By integrating the codes which best address her research questions
C) By stating her opinion about the data
D) By asking her colleagues what they think

Question

Quizplus · Accepted Answer

Developing themes in qualitative research involves identifying patterns and commonalities in the data. The best way to develop themes in this scenario is by integrating the codes (grouping similar interviews or quotes) which best address her research questions. Counting the number of words used or stating her opinion about the data can lead to bias and subjective interpretation. Asking colleagues for input can be helpful but ultimately, the researcher should rely on their own analysis of the data.

A Researcher Is Interested in the Main Themes in Her