One-on-one interviews are a better choice than focus groups when ___________________.
A) Disagreement is unlikely.
B) The researcher wants to gather information quickly
C) There is no concern about interviewer effects
D) Researchers want to explore controversial topics

Question

Quizplus · Accepted Answer

One-on-one interviews are best suited for exploring controversial topics because participants may be more comfortable sharing their opinions in a private setting rather than in a group setting where they may feel pressure to conform to the group's opinions.

One-On-One Interviews Are a Better Choice Than Focus Groups When