Our level of interest in a persuasive message and our general knowledge of the topic are factors that would be considered in which theoretical model?
A) Agenda setting
B) Direct effects
C) FCC
D) ELM

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model (ELM) considers both the level of interest and the general knowledge of the recipient as factors that determine the effectiveness of a persuasive message. The ELM proposes that there are two routes to persuasion: the central route (when the recipient is motivated and able to process the message deeply) and the peripheral route (when the recipient relies on superficial cues such as the source of the message or the emotional appeal). The level of interest and knowledge of the recipient influence which route is taken.

Our Level of Interest in a Persuasive Message and Our