In the majority of their radio markets, Nielsen/Arbitron uses what method to determine ratings?
A) Direct telephone call/survey
B) Online Surveys
C) A paper diary
D) Focus group interviews

Question

Quizplus · Accepted Answer

Nielsen/Arbitron typically uses a paper diary method for determining radio ratings, in which participants are asked to keep track of which stations they listen to and for how long over a certain period of time. This data is then collected and used to determine overall market share and ratings for each station. While they may use other methods in certain markets, the paper diary method is the most commonly used.

In the Majority of Their Radio Markets, Nielsen/Arbitron Uses What