Effective goals are those that are realistic, yet challenging for salespeople to attain.

Question

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Effective goals should be achievable, but they should also push salespeople to work hard and develop their skills. If goals are too easy, they do not provide a sense of accomplishment or motivation to improve. Conversely, if goals are too difficult or unrealistic, the salesperson may become discouraged and give up on them altogether. Therefore, setting challenging, but achievable goals is critical for sales success.

Effective Goals Are Those That Are Realistic, Yet Challenging for Salespeople