In benefit selling, what is the term for the combination of a specific feature and its meaningful benefit statement?
A) a selling point
B) a confirmed benefit
C) an advantage
D) a potential benefit

Question

Quizplus · Accepted Answer

A selling point is the combination of a specific feature of a product or service and the benefit that feature provides to the customer, making it a compelling reason for the customer to make a purchase.

In Benefit Selling, What Is the Term for the Combination