Which of the following is not a step in the stereotype activation process?
A) A person sees someone and notices characteristics that cue which social category the individual belongs to.
B) The observer categorizes the person based on those characteristics.
C) The observer decides whether they are or are not motivated to stereotype the other person.
D) The stereotype associated with the category is activated.

Question

Quizplus · Accepted Answer

Motivation to stereotype is not a step in the stereotype activation process. The other three steps listed (noticing characteristics, categorization, and activation of stereotype) are all part of the process.

Which of the Following Is Not a Step in the Stereotype