What is a purchase decision characterized by an unfamiliar problem or need, high information requirements prompting extensive information search, consideration of many alternatives, and high levels of buying influences and financial risk called?
A) a straight rebuy decision
B) a modified rebuy decision
C) a flexible rebuy decision
D) a new task decision

Question

Quizplus · Accepted Answer

The characteristics described in the question are those of a new task decision, which involves a high level of complexity and risk due to the unfamiliarity of the problem or need, extensive information search, consideration of multiple alternatives, and high levels of buying influences and financial risk. A straight rebuy decision involves purchasing the same product from the same supplier without much thought, a modified rebuy decision involves making some changes to an existing purchase decision, and a flexible rebuy decision involves purchasing a similar product but with different specifications.

What Is a Purchase Decision Characterized by an Unfamiliar Problem