What is a purchase decision resulting from an ongoing purchasing relationship with a supplier called?
A) a straight rebuy decision
B) a modified rebuy decision
C) a flexible rebuy decision
D) a new task decision

Question

Quizplus · Accepted Answer

A straight rebuy decision occurs when a buyer repeats a purchase of the same goods or services from a supplier with whom they have an ongoing relationship, indicating a routine purchasing decision.

What Is a Purchase Decision Resulting from an Ongoing Purchasing