Without a well defined value proposition, even global customers will treat your product as a commodity.

Question

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A value proposition is a statement that explains what benefits your product or service will provide to your customers and how it is different from your competitors. Without a clear value proposition, customers may not see the unique value of your product and may treat it as a commodity, comparing it solely on price and not on its specific benefits. This applies to both local and global customers.

Without a Well Defined Value Proposition, Even Global Customers Will