The overarching rationale for market segmentation is the concentration of resources on the best prospects.

Name: The overarching rationale for market segmentation is the concentration of resources on the best prospects.
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Accurate market segmentation would help ensure that specific target markets are identified, and the design of products and services to meet the demands and needs of these markets are achieved by allocating resources to the best prospects.

The Overarching Rationale for Market Segmentation Is the Concentration of Resources