In essence, an organization needs to create value and a larger market, which is best undertaken by cooperating with customers and competitor.

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While cooperating with customers is essential for understanding their needs and creating value, directly cooperating with competitors can be complex due to competition laws and the risk of reducing competitive advantage. Organizations often focus on innovation, customer service, and market analysis to create value and expand their market share.

In Essence, an Organization Needs to Create Value and a Larger