If a network decides to air a new program during the middle of the season and to schedule the program between two strong programs, it is using the bridging scheduling strategy.

Question

Quizplus · Accepted Answer

The strategy described is known as "hammocking," not "bridging." Hammocking involves placing a new or weaker program between two strong programs to boost its viewership. Bridging involves scheduling a program to start during the last part of a competing program to capture viewers.

If a Network Decides to Air a New Program During